Social Media Manager

Crikey Games is looking for a creative and data-driven Social Media Manager to own and grow our social media presence. This role will be responsible for building a strong brand identity, driving organic user acquisition, and engaging a global gaming audience. The ideal candidate has hands-on experience in mobile gaming and understands how to create content that resonates with players.

Key Responsibilities:

• - Develop and execute a comprehensive social media strategy aligned with brand and growth goals

• -Manage and grow Crikey Games’ presence across platforms (Instagram, TikTok, YouTube, Facebook, etc.)

• - Create engaging, high-performing content including posts, reels, short videos, and trends tailored to mobile gaming audiences.

• -Drive organic user growth through creative campaigns, viral content, and community engagement

• - Monitor social media trends, gaming trends, and competitor activity to stay ahead

• - Collaborate with design, product, and marketing teams to align messaging and campaigns

• - Analyze performance metrics and optimize content strategy based on insights (engagement, reach, installs, etc.)

• - Build and manage a strong gaming community by interacting with users, responding to comments, and fostering brand loyalty

• -Plan and execute social media campaigns for new game launches, updates, and events

• -Work with influencers and content creators to expand reach and visibility.
  
  Goal:
  Drive organic installs and engagement across Crikey Games’ portfolio while building a recognizable and trusted gaming brand.