In this video, Sheetal Bairamadgi, our founder of Crikey Games, discusses her journey behind the creation of the hit game Phone Case DIY which has achieved over 250 million downloads. This game was published by Crazylabs

The studio initially consisted of a team of four individuals who focused on the simulation category, drawing inspiration from the successful game “Tie-Dye.” Here she highlights the importance of having a well-defined game vision, strategic marketing planning, and maintaining strong relationships with publishers as key factors in their success. To stay innovative and up-to-date, the team regularly engages in brainstorming sessions and studies competitor games. The game’s appeal to a female audience also played a significant role in its popularity. The development process involved generating ideas, keeping abreast of industry trends, and conceptualizing the game’s design. Don’t miss to watch the complete video below.