Mobile Games Development

Guide for Mobile Game Development

Mobile games are very popular source of revenue for smart and efficient developers. You can find many success stories such as Clash of Clans, Flappy Bird, Angry Birds, and many more. The popularity of mobile games inspires many people to try their hand at mobile game development. If you are a beginner, you must realize that developing a top quality mobile game is not an easy task.

Before you start developing a game, here are the main questions you should pose yourself 

1. Who is your target audience?

2. What is your target market?

3. What are the unique elements in the game? ie..why would a user download your game instead of other games?

4. How will you monetize the game?

Focus on telling a story

Stories are an integral part of mobile gaming world. Users tend to connect with a game which takes them on a journey and challenges them. Strong story line which is easy to understand and relatable to majority of users is key to successful mobile game.

Simple and short game levels

You should make your game simple, but there must be an addictive nature as well.  Players get easily distracted with lengthy levels so keeping the levels simple and easy to play and complete will convert to higher retention of users. There should be many un-lockable levels and the difficulty can be increased gradually to keep the users engaged in the mobile game.

Develop an appealing design

The design of your game needs to be highly appealing. You have to consider various aspects such as your story, characters, and final look. The design can easily be one single factor that helps people differentiate you and your competitors.

Monetization strategy

Other important aspects you need to consider as mobile game developer aspirant are deciding on the monetization strategy, choosing the right technology to serve ads, having the right ad strategy, analytics and A/B testing is ongoing task for any game developer.

 Let the experts help you with your mobile game. Contact us at

Crikey Mobile Game Development Studio Opens in Sydney

September 2019 – Sydney, AU – Crikey, a full-service mobile game development studio specializing in creating casual and hyper casual games on Android and iOS, opened shop in Sydney Australia, to bring existing game publishers and anyone with a dream of entering the mobile games market a turnkey service to bring their game idea to life.

The company is comprised of mobile game industry veterans, combining their in-house expertise within creative departments at top game brands and mobile app marketing platforms. This collaboration of comprehensive knowledge and experience spanning all aspects of the mobile games business allows Crikey to deliver free-to-play original game titles that are designed with players’ enjoyment in mind, while providing a viable revenue channel for app entrepreneurs to compete successfully in an ever-growing market.

It’s a good time to be a mobile game entrepreneur, as the global mobile gaming market is rising at an exponential rate. According to the latest data from, “Mobile gaming (smartphone and tablet) remains the largest segment in 2019, growing +10.2% year on year to $68.5 billion—representing 45% of the overall global games market. Of this, $54.9 billion will come from smartphone games.” Currently the Asia Pacific region is the largest and fastest growing market for mobile gaming globally (Source: Bloomberg).

Crikey’s portfolio of casual games can be viewed at

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